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Infosys Announce Carbon Neutrality Along With ESG Vision 2030

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Infosys is an Indian multinational company which provides business consultancy, information technology and outsourcing services. Infosys is the second-largest IT company in India. The net worth of Infosys is the US $13 billion as of 2020. Infosys has over 82 sales and marketing offices and 123 development centres across the world as of 2018. The company is headquartered in Bengaluru founded on 7 July 1981.

The mission:

The mission statement of Infosys states that “To achieve our objectives in an environment of fairness, honesty, and courtesy towards our clients, employees, vendors, and society.”

The vision:

The vision statement of Infosys states that “To be globally respected corporation that provides best of breed business solution, leveraging technology, delivered by best in class people.”

Infosys has placed great importance for reducing carbon emission, improving air quality, optimal use of water and solar power since the very first day of establishment of the company. Infosys announced that it became carbon neutral in the year 2020 the company has committed its goal of becoming carbon neutral in the year 2011 way before the Paris agreement was declared. Infosys is the first Indian company to go carbon neutral. The company has achieved the goal 30 years before the deadline set by the Paris Agreement 2050.

More information:

Infosys has also announced its ESG vision for 2030 which stands for “Environmental, Social, and Governance” under which the company pledges its focus towards climate change, technology for good diversity, inclusion, energising local communities, ethics and transparency, data privacy, and information management. The company has always respected the needs of ecology and society. The co-founder and the chairman of Infosys declared that company has taken measures to combat climate change since 2008 and hence it was able to achieve carbon neutrality in the year 2020 he also mentioned that the ESG 2030 vision will continue to be an integral part of Infosys. Infosys has been able to successfully reduce its per capita electricity consumption by 55% which has now benefited over 100,000 rural families in India which have been deeply affected before the carbon-neutral projects. According to FY2020 44% of the electricity consumption in Infosys is through renewable sources which guard the environment has doesn’t contribute towards the adverse effects of climate change.

The company has pledged to continue its progress in the carbon neutrality along with the aim to reduce scope 1, 2, and 3 emissions per year. The company also aims to reduce 75 per cent emission of scope 1 and 2 greenhouse gas and 30 per cent emission of scope 3 greenhouse gas.

According to The Lawrence Berkeley National Laboratory, Infosys’s work environment and the campus is energy efficient which concentrates to protect the environment. The company is also the first Indian signatory to the RE100 global campaign.

The company supports and promotes e-governance, healthcare and education in the society. Along with environmental goals the company has promised to strengthen gender diverse workforce by hiring 45 per cent women employees in the company to contribute towards women empowerment in the country.

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How One Blogger Uncovered Massive Government Corruption

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Everyone remembers the WikiLeaks scandal. It occurred when a whistleblower managed to leak a lot of restricted documents to the world. Essentially proving that the USA was spying on its people in a horrible and Orwellian manner. Many Americans were tricked into thinking this man was a traitor. But in reality, he was simply uncovering illegal and morally wrong practices by this government. He wasn’t the first person to do this. And he also wasn’t the last.

Poli-Blog

Poli-Blog is a now-closed blogging website that focused on political from around the world. It dabbled in USA politics but mainly focused on other nations. The idea of the site was to provide the American people with a greater insight into foreign politics, in the same vein that the rest of the world is very informed about the politics of America.

The blog was run by one person, with a team of technicians behind him that only focused on blog maintenance and posting. The main blogger, whose identity we are still unsure of, was responsible for all the actual writing. And it is this writer who managed to uncover some massive government corruption.

Brexit

Everyone knows about Brexit. The massive referendum held by the United Kingdom in which they decided to leave the EU. A mistake that is already costing them dearly. Many people wonder why they decided this. Well thanks to the information uncovered by the writer of Poli-Blog, we now know why.

You may have seen that new movie with Benedict Cumberbatch that goes into detail on how Dominic Cummings helped spearhead Brexit and lead the UK out of the EU. And you may have heard about Cambridge Analytica, the company that sold data to the Brexit party to help them secure more votes.

It was Poli-blog that first caught the trail of Cambridge Analytica, although this isn’t common knowledge at all. They successfully found out this company was manipulating people by accessing data they shouldn’t have access to and then selling it to other companies.

The Imapct

The impact of this information was largely ignored by the British media and everyone who in favor of leaving the EU. This proves how effective this campaign of manipulation and lies actually was. It is easy to see from this information that the entire Brexit campaign was built upon misinformation and slander designed to trick people into leaving the EU.

But why was it that all this information leaking didn’t cause a bigger fuss really? Well, there is one key problem with the information that Poli-Blog managed to uncover and it all comes down to poor blog design and outreach. If the site had managed to imrpove on both of these aspects, things might have been a lot different.

Outreach

Outreach is essentially how many people a blog reaches. This could be millions. It could be hundreds. And in the case of Poli-Blog, their total consistent readership was in the hundreds. And most of them were American. This presented a number of issues.

Firstly, without a larger readership, the information uncovered just went to waste. No one wanted to believe it was true and instead attributed it to being political propaganda fronted by a lefty. If they have used tools to help you do your own blogger outreach, rather than simply relying on the skills of their technical team, they might have been able to get this information out there and make an impact.

The other issue was the massive political unrest that was present in America. Trump’s presidency was one of the most divisive and turbulent ones in history. The entire four years were filled with scandals, issues, riots, protests, and a seemingly endless stream of racism and atrocities.

And this acted as a smoke screen for anything related to Brexit. Considering most of the readers of Poli-Blog were American, it is no wonder the information did nothing. The readers were too busy dealing with their own issues to worry about the fate of one small island nation.

In the end the UK did wake up to the realities of what had taken place during the referendum, but it was far too late. The Tories had secured a landslide majority in the house and the UK is set for four years of hard times.

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Why Are Economists Predicting a Market Boom in 2021

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Market speculation is a tricky thing to manage. It seems every other day someone has a hot new tip that says the market is going this way or that. People panic sell or buy up as much as they can be based on the smallest shred of information.

So we are always hesitant to present any of these market rumors to our readers. But sometimes the rumors we hear are a lot less specific and more general. And sometimes these rumors are worth talking about purely from a speculative angle. So today we want to look at a popular rumor we have heard time and time again. That 2021 is going to see a market boom, unlike anything we have seen in a long time. We are going to break down a few key elements of these rumors to help you understand, in simple terms, why economists predict this.

The Election

The biggest factor we can see in these estimates is the outcome of the 2020 election. The USA has been through a troubling time. With the world economies facing an unprecedented time this past year, and with political tensions at an all-time high, many see the results of this election as a sign that America can begin healing.

This has nothing to do with political bias. It is not unheard of for the market to strengthen when a new president is sworn in. Countries anticipate new trade deals. Different sectors receive new funding. As everything changes, people tend to look at it positively and the market reflects that.

Normally this change is minor. Nothing too crazy. But 2020 may be one of the most nail-biting elections in America’s history. The impact of this election is going to send waves through the economy for some time yet. This could be one of the main reasons they are predicting a market boom.

Education

Studies have shown that educational quality in relation to the world of business has been slowly increasing over the past few decades. But in the last few years, we have seen a surge in people taking their destiny into their own hands and starting up a small business or classifying themselves as entrepreneurs.

This increase in business knowledge means there are more and more companies being created. More supply on the market. And more money being circulated at the local and national level. As people are more clued up in the business world, we will see the emergence of more companies offering leads to businesses. The best at generating leads in multiple industries, Exclusive Leads Agency spoke to us about this phenomenon. They said it is not unheard of to see a market boom as people tend to move towards independent work.

Brexit

Brexit was the referendum held in Great Britain in 2016 where they decided they would leave the European Union. And while this is going to have a huge impact on the United Kingdom itself, it also has massive repercussions for the rest of the world.

Particularly the global marketplace. England is a powerful and rich nation. One of the biggest players on the world stage. But until now their trading regulations and laws have been slightly controlled by the EU. As part of the agreement of any joining nation. It also meant that the United Kingdom had to prioritize trading with other EU nations before nations not included.

America and the UK have always had a special relationship. And this has always been reflected in their trade agreements and willingness to share their information. But now the UK has finally left the EU, the market predicts there will be an increase in trade between the USA and the UK. While we are skeptical about this, due to the shifting political scene both here and over there, there is no doubt that Brexit is playing a significant factor in these rumors.

Bouncing Back

We have been in a recession for some years now. And it is easy to view a recession as this big scary, country dooming thing. But the truth is recessions are an often natural occurrence in any economy. Due to factors outside our control, such as a pandemic. And whenever there is a recession, there are always rumors circulating that the next year will see them bounce back.

It is very rare for a recession to never end. And even rarer for it to doom a country. In America, we often see a bounce back sooner or later. So that could be where these rumors are coming from. This idea that we are about to head into the bounce back. Taking into account all the other factors we have mentioned so far, it is no surprise that many people seem to think this.

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The Role Of Technology In Expanding SMEs In This Festive Season!

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The festive season is one of the most important times for all the businesses regardless of the size and type of businesses. All the businesses wish to have the highest profits during the festive seasons by upgrading their businesses and attracting a wide range of customers. With the ongoing situation, only technology can help in improving the working in this festive season surely.

Many SMEs businesses are waiting eagerly for festive seasons to cover up all the costs. We are taking a look into guide how technology is assisting with the expansion of SMEs in the festive season.

Advanced technology for the growth of SMEs!

With the creative content, social media, and remarketing campaigns for tempting emails as well as persuasive landing pages and digital marketing teams are already difficult to work trying for best communicate deals. Potential customers can assist in gaining the attention of the new audience. Technologies can assist in improving the condition of the business in the festive seasons accordingly. By managing up the actions and strategies for business can help in the marketing funnel. Lastly, no need to be concerned about the cost as all of it is affordable for SMEs as well.

There are five critical areas of technologies that SMEs need to focus on that we have discussed in brief in detail mentioned below.

  • Acquisition:

digital marketing teams are required to invest in technologies for making simple for them and utilize data for the growth of the business and scale. You can consider improving the target audience can be done with affordable and easy to use marketing analytics applications.

  • Engagement:

in the covid-19, most sales for business sales are online driven from the covid-19. Technology assists in improving customer engagement to a great extent and attain potential benefits surely. With proper communication by the brands with customers, more sales are driven towards the brands. Especially considering the festive season, SMEs help in improving customer engagement through chat and push notifications.

  • Retention:

it is better to focus on the upcoming end of year sales is mainly customer retention. With the increasing use of technologies for predictive analytics for reducing churn as well as boosting revenue from the current customers. With the great potential of predictive analytics, businesses can manage to do great with revenues and increase ROI considerably.

  • Multichannel campaigns:

it has become really easy for online retailers to launch, optimize, and expand campaigns among different channels surely. With ai, marketers can attain maximum benefit surely, and SMEs will get insights into the workflows. It is an affordable option towards which everyone needs to be considerate of.

  • Data gathering:

last but not least, data is an essential part of online businesses. The tried and tested tech such as google analytics, Mailchimp, WebEngage, and others can be proven helpful to data gathering of the SMEs. For integration, web analytics with ad mediums, email automation, and CRM customer relationship management systems can help the business to grow better.

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