Mon06252018

LAST_UPDATESun, 24 Jun 2018 9pm

Brazilians To Spend US$5 Bln On World Cup Products

RIO DE JANEIRO -- Brazilian citizens are expected to spend over 20.3 billion reals (US$5.47 billion) in products and services related to the FIFA World Cup, China's Xinhua news agency reported, citing a survey published on Wednesday.

According to the survey carried out by the local Credit Protection Service and by the Shop Owners' Association, some 60 million Brazilians are expected to spend their money on World Cup-related merchandise and services.

Of the people interviewed in the survey, only 25 per cent said they do not intend to acquire World Cup merchandise or services.

A total of 1,061 adult consumers from all Brazilian state capitals were surveyed. Out of the people who said they would make purchases related to the World Cup, 91 per cent said they would buy food and drinks to watch the games.

In Brazil, it is common to see families and groups of friends gathering to watch the matches together, making barbecues and special meals.

Though the World Cup and especially the Brazilian squad's popularity is low in the country following a disastrous campaign in 2014, the habit of reducing work hours on match days persists in Brazil.

Several private companies will adjust working hours on match days including letting employees go home earlier or start work later. The federal government and several local administrations established half-days on the days Brazil is scheduled to play.

-- BERNAMA