Ounchtag

In five words, tell us what your startup is all about?

Bridging print media to online media.

 

Why did you decide to develop your apps?

We strongly believe in providing relevant information to users. The current method for users to search for more relevant information associated with an ad is to Google for more information when they are home or have access to the computer, as it is hard for users to search for such information with their mobile phones as most corporate websites are not optimized for mobile viewing. Studies have shown that the best time to capture the interest of users is when they are first exposed to the ad. This interest will diminish over time. This is the reason why most users will not bother to search out for more information related to the ad, unless it is really important to them. 

Hence, OunchTag serves as a very effective touchpoint as it provide users with instant access to all the relevant information related to the ad. Furthermore, OunchTag allows advertisers to amplify their ads using actions like one-click to call, view image gallery, videos, maps, documents, etc. With this, we hope to bring interaction to advertisement to a whole new level.

Another highlight of OunchTag is the ability to share the original content and the interactive features of the ad via email, sms and social media such as Facebook and Twitter. Gone are the days of taking half cropped photographs or tearing ads off newspaper.

 

What is your future plan with your apps?

We hope to see that different industries will be able to make use of this solution as it will bring advertising to a whole new level whereby users will be able to interact with the ad.

With OunchTag, users no longer need to fiddle around with different devices to get the same information. Moving along with the current expectation for user's best experience, OunchTag will provide users with the ease of getting relevant information at one point. Users need not access to multiple sources just to get information anymore.

 

Do you think Malaysian mobile apps developers are at par with other leading developers in the world?

Yes. We have a lot local of talents who are capable of coming up with very good and innovative apps. With organisations like MDeC Malaysia, Startup Malaysia, Cradle, etc., they have played a big role in supporting startups. From funding, mentoring, coaching, they are giving startups more exposure, preparing us for both local and international markets.

Kar Fai ChoongOunchTag – linking and integrating print to digital media, hence, revolutionizing the advertising world.

OunchTag is a content-sensitive management system which uses QR codes to connect consumers to all the relevant information related to the advertisements that they scan. OunchTag takes advertising to a whole new level where users can save, share & interact with the ad.

Website : https://www.ounchtag.com

Twitter : https://twitter.com/#!/OunchUpdates

Facebook: http://www.facebook.com/ounch