LAST_UPDATEMon, 18 Jun 2018 11pm

Terengganu Targets 6.5 Mln Tourists By 2025

KUALA LUMPUR, Nov 11 -- The Terengganu government sets its target of 6.5 million domestic and foreign tourists visiting the state and an increase of tourism expenditure by RM6 billion by 2025.

Menteri Besar Datuk Seri Ahmad Razif Abdul Rahman said Terengganu needed 60 per cent increase in tourist arrivals compared to four million recorded in 2015, to achieve the set target.

He intends to make the tourism sector the state’s key activity as the target will also create more than 7,000 job opportunities for the people by 2025.

“Based on the previous study, tourism has had a multiplier effect on economic development and 2.5 times more job opportunities.

“In order to realise that aspiration, we need the expertise of the Performance Management and Delivery Unit (Pemandu) to draw up a master plan and devise new strategies to achieve the targets.”

Ahmad Razif said this in his speech at the launch of Terengganu Tourism Master Plan 2018-2025 preparation which was also attended by Pemandu Associates Sdn Bhd president and chief executive officer, Datuk Seri Idris Jala.

“I am confident with the experience and credibility that Pemandu have through the Big Fast Result concept, this master plan can help translate the state tourism agenda,” he said.

Ahmad Razif said part of the effort was through adaptation of ‘smart tourism’ by using digital technology and ‘Internet of Things' to improve marketing and sales, service delivery and visitor experiences.

He said the master plan’s preparation method also took into account the views and inputs of tourism industry players, the community, private sector and non-governmental organisations.

“The state government needs to explore sectors that have competitive advantage to generate income to the state and not to rely solely on the oil and gas industry which contributes over 85 percent all this while, due to the fall in oil prices,” he added.

Through the initiative, Terengganu will empower its tourism sector in terms of producing heritage products, upgrading of holiday resorts on the islands and improving the development of state parks.