Fri07202018

LAST_UPDATEThu, 19 Jul 2018 11pm

Another Eye-Popping Marketing Stunt By VietJet In Their 2018 Calendar

Vietnamese airline, VietJet Air, is out to grab everyone’s attention as they released their 2018 promotional calendar featuring models clad in red and yellow lingerie.

With the ‘air cabin catwalk’ theme, the bikini-clad models posed in the company’s colours as different cabin crew and staff inside and outside of a VietJet airliner.

Among the models involved in the photoshoot include Celine Franch, a 20-year-old American model, Thai runner-up of Miss Tiffany's Universe 2017 Kwanlada Rungrojampa (Rock Kwanlada) and Vietnamese runner-up of Asia’s Next Top Model 2017, Ming Tu Nguyen.

Taiwan News reports on the spokesperson for the airlines saying that they worked hard in recruiting top models from different countries for the photoshoot to help promote tourism in Vietnam and to increase ticket sales for the airlines.

This is not their first foray in using scantily-clad girls in their promotional campaign as they began advertising bikini-clad flight attendants on its flights in 2014 to boost sales for the airlines.

Their strategy worked in their favour as it catapulted the Hanoi-based airline to position itself as a major rival to the two largest flight providers in Vietnam, Vietnam Airlines and JetStar Pacific.

These days, VietJet cabin crew are fully clothed in the airlines’ uniform but the airline does occasionally offer special flights with the official bikini uniform.

-mD