Fri09222017

LAST_UPDATEFri, 22 Sep 2017 8am

This Confusing Condom Packaging Wasn’t Really Thought Through

Pic: metro.co.ukPic: metro.co.uk

Well-intentioned, but badly executed.

That just about sums up this condom packaging from Say It With A Condom.

The personalised condom brand released a condom wrapped that uses wordplay to tell people how consent is an essential part of sex.

A nice idea, except it didn’t quite work out. Maybe consent isn’t a topic where wordplay really works.

The condom wrapper featured a doodle of a doughnut, followed by the words ‘go further without consent’.

The doughnut doodle was meant to be read as ‘do not’. Get it? Because ‘doughnut’ sounds like ‘do not’.

So the wrapper was intended to read: ‘Do not go further without consent’.

But that’s not how reading works.

Most of us read just the words on packaging, rather than immediately understanding that a little illustration might be part of the message. So rather than ‘do not go further without consent’, a lot of people read the condom package as ‘go further without consent’.

Which means a condom promoting the necessity of consent was instead read as urging people to rape. Ah.

After backlash across the internet alerted Say It With A Condom to the issue with their design, they removed the condom from their store.

The debacle has prompted the brand to be more rigorous when it comes to checking what customers think of designs before they’re mass-produced, to avoid mistakes like this in the future.

- metro.co.uk